Benefit / Goal	Possible Services
Assess e-business feasibility or strategy	E-business assessment
Assess marketing plan	Business plans
Increase efficiency of marketing operations	Develop a policies and procedures manual
Reduce the number of steps to market products	Operational audit
Simplify the marketing process	Operational audit
Develop a marketing plan	Business plans Strategic planning
Reduce marketing expenses	Operational audit Budgets and forecasts
Strengthen internal control	Internal control evaluation
Determine message effectiveness	General consulting
Evaluate message delivery strategies	General consulting
Improve public relations	General consulting
Increase marketing effectiveness	General consulting