Functional Area	Examples of Objectives
General operations	General operational areas that relate to the running of the organization.
Accounting and finance	Increase revenue, reduce expenses, improve cash flow, increase profitability, increase shareholder value, assist with financing, develop or evaluate performance measures, perform an internal audit, assess accounting packages, write custom reports, perform data extraction functions, provide temporary accounting assistance, etc.
Administrative Services	Increase efficiency, reduce the number of steps in an administrative process, simplify a process, improve administrative turnaround procedures, assess use of workflow technology, etc.
Customer Service	Increase efficiency, reducing the number of steps in a customer service function, simplify a process, improve customer contact turnaround, improve telephone skills, help desk management, customer service training, etc.
Executive Management	Develop or update a strategic plan, improve employee management and retention, improve the marketing function, risk management, performance measure analysis, improve investor relations, secure investor financing, etc.
Human Resources	Increase efficiency of the human resource function, reduce the number of steps in a given human resource function, simplify a process, improve tracking of employee benefits, reduce employee turnover, increase morale, improve communication, assess a crisis management plan, write or review a policies and procedures manual, etc.
Information Technology	Increase efficiency, reduce the number of steps in a process, simplify a process, improve service request turnaround, identify and monitor technology trends, technology training, install new software, configure existing software, maintain existing systems, security maintenance, assess e-business system, assess disaster recovery plan, etc.
Marketing	Increase efficiency of marketing operations, reduce the number of steps to market products, simplify the marketing process, develop a marketing plan, determine message effectiveness, evaluate message delivery strategies, improve public relations, assess e-business strategy, etc.
Purchasing	Increase purchasing efficiency, reduce the number of steps in a purchasing cycle, simplify the purchasing process, improve order turnaround, reduce costs of purchased materials, reduce product delivery cycle, improve communication between purchasing and production, etc.
Production	Increase production efficiency, reduce the number of production steps in a process, simplify the production process, improve material receipt flow, improve inventory control, reduce product costs, reduce production cycles, improve production quality, reduce scrap, write production policies and procedures manuals, develop or analyze production overhead, etc.
Other

 

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